Search engine optimization audit for beginners
Search engine optimization audit is an analysis of website done by hiring a company for audit SEO.
SEO audit is usually done in order to know the performance of a particular website. In SEO audit, usually algorithms and different marketing strategies are being evaluated in a website. It is important for identifying any issues with the website.
SEO audit is very helpful in increasing the performance of your website. It is usually done by hiring any company but it is costly. You can even use some important tools for SEO audit. You can use Google Search console to check performance of your website.
Also there are different other tools available for that with the help of which you can check the performance of your website. As a beginner, you can make use of those tools which are very cheap. The SEO audit includes the following : website's content, meta information, page quality, page structure, links, server, external factors, social media. Now let us discuss these points one by one.
1. Content
The content of the website should be unique and without any plagiarism issue.
2. Meta information
It includes page title .The length of the page title should be perfect up-to 580 pixels max .Try to avoid duplicate words in your title.
3. Meta description
The length of the meta descriptions should be perfect up-to 1000 pixels max.
4. Crawlability
The website should be easily accessible. More the website is accessible more will be its traffic and in turn more likely it will rank in search engine.
5. URL
Canonical URL should be specified and valid.
6. Language
Language should be supported by Search engine.
7. Domain
Try to use top level domain for better SEO. But as a beginner, you can use sub domains provided by blogger.
8. Page URL
The page URL should not have too many sub directories.
9. Favicon
The favicon should be linked correctly.
10. Page quality
The page quality should be good. The text content should be perfect and unique. The pages should be mobile friendly as well. The heading structure should be perfect .
11. Social media
Try to make your website more popular through various social media channels.
SEO audit is usually time consuming but with the advent of technology it has become lot more easy. SEO audit is very helpful for websites to grow.In short, the comprehensive analysis of the website is done with the help of SEO audit in order to check whether it is optimized for search engine especially Google. SEO audit can help you in evaluation of your website, which keywords your website is using and what type of keywords are missing in your website.
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